Punjabi rapper Shubh has become the first Indian musician to be appointed as the UN Global Brand Ambassador for Climate Advocacy. The announcement was made during COP29, the United Nations Climate Conference, in Baku, Azerbaijan.
Jingwen Yang from the UNFCCC praised Shubh’s global influence, stating, “His music and outreach are instrumental in raising awareness about climate change and preserving historic climate information for future generations.”
In a statement, Shubh expressed his commitment to using his platform to inspire action: “This role is an opportunity to share knowledge, raise awareness, and push for a sustainable future for all species on our planet.”
Shubh now joins global icons like Coldplay, BTS, Billie Eilish, Leonardo DiCaprio, and David Beckham in supporting UN climate initiatives.